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GiftNow
Case Study

01
​What is GiftNow?

Founded in 2015, GiftNow is a B2B SaaS solution for leading retailers who want to offer customers the ability to send gifts virtually without the need of an address, sizing or color. A loved one's birthday coming up? The recipient will receive a full digital experience emailed to them with the ability to select whatever size and color they want. GiftNow provides retailers a comprehensive CRM service for tracking and managing orders, and an immersive digital gift-opening experience for customers to send and receive gifts with minimal details needing to be provided.
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02
Project Objective

Create a cohesive design system for desktop using Material Design and iOS internal application, develop a SaaS portal for retailers to manage orders and facilitate bulk gifting, and use research and interviews to inform design decisions and align with stakeholder objectives.
Building a Cohesive Design System​
I developed a cohesive design system for both desktop and iOS mobile platforms, using Material Design components. This involved creating the system from scratch to ensure consistency and efficiency across all user interfaces.​
Developing a Comprehensive SaaS Portal
I created a SaaS portal that allows leading retailers to efficiently manage orders using a CRM system. This portal supports large bulk orders, enabling companies to easily gift items to their employees. Additionally, it provides customers with a delightful, customer-facing digital gift opening experience.
Data-Driven Design Decisions
Through extensive research and user interviews, I gathered valuable data and insights. These insights were shared with stakeholders and used to inform my design decisions, ensuring that the final product met user needs and business goals effectively.

03
Building a Cohesive Design System

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Dark Mode (iOS)

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04
Developing a SaaS Portal

Allows Customer Service agents to assist customers with their orders. They can refund, cancel, provide appeasements, and reissue products and/or gift cards -- or simply answer any question or concerns they may have.  Implemented: Date picker, refresh controls, switches, notification, modals, loading and progress indicators, Quick Look, segmented controls, search bars, dark mode version, and many more not listed.
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View More Work
DTLA Art Walk
Amber Financial
  • work
    • Dr. Squatch
    • GiftNow Loop Portal
    • Holopix by Leia Inc
    • Unity Learn
    • The Proud Crowd
    • Amber
    • CAA Influence
    • DTLA Art Walk
  • about
  • blog
    • Non-designers and Design Systems
    • You don't need to be an artist to be a designer
    • Why UX/UI Designer need to understand business metrics