bobby araiza
  • work
    • Dr. Squatch
    • GiftNow Loop Portal
    • Holopix by Leia Inc
    • Unity Learn
    • The Proud Crowd
    • Amber
    • CAA Influence
    • DTLA Art Walk
  • about
  • blog
    • Non-designers and Design Systems
    • You don't need to be an artist to be a designer
    • Why UX/UI Designer need to understand business metrics

BOBBY ARAIZA
​UX | UI DESIGNER

View Resume

Sr. Product Designer


Dr. Squatch

Led the digital e-commerce user experience, designed a robust system from scratch, innovated on new features, and collaborated with Product Managers to achieve business goals and metrics.

Squatch Logo

Lead UX/UI Designer


GiftNow

GiftNow provides retailers a comprehensive CRM service for tracking and managing orders, and an immersive digital gift-opening experience for customers to send and receive gifts with minimal details needing to be provided.

Unity Learn

UX | UI


Unity 3D

Unity’s new learning platform helps you build the skills you need to express your creativity and achieve your vision. My role was in wireframing, ideating, and maintaining the design assets to be prepared for handoff to developers.

Unity Learn

WEB DESIGN | UI


The Proud Crowd Real Estate

A complete redesign of a Real Estate company's website. I wanted to bring the aesthetic to the 21st century while ensuring the brand still felt true to its roots.

The Proud Crowd

UX | UI | Prototype


Amber

Amber lets investors purchase structured settlements via crowdfunding. Plaintiffs list structured settlements, investors purchase settlements via crowdfunding, plaintiffs are paid now and investors wait for the settlement payouts.

Amber

UX | UI | Prototype


CAA Influence

CAA Influence is a project set out to create a platform where brands can create and manage their ad campaigns, and use CAA's search tools to find the best micro-influencers for their campaigns.

CAA

UX | UI | Prototype


DTLA Art WALK

DTLA Art Walk was a redesign project focused on increasing membership sign-ups. The new design takes a more bold and fun approach.

DTLA Art Walk

UX

Designer

Double Diamond Process

User Research

CMS Expert

Usability Testing

Persona Creation

Information Architecture

Creating Surveys

UI

Designer

Figma Expert

Design Systems

Responsive Design

Accessibility / ADA

Sketch / InVision / Adobe

Prototyping

Wireframing

More

Useful Skills

Bilingual (Spanish)

Loves Nature

Color and Typography

HTML | CSS

JavaScript

  • work
    • Dr. Squatch
    • GiftNow Loop Portal
    • Holopix by Leia Inc
    • Unity Learn
    • The Proud Crowd
    • Amber
    • CAA Influence
    • DTLA Art Walk
  • about
  • blog
    • Non-designers and Design Systems
    • You don't need to be an artist to be a designer
    • Why UX/UI Designer need to understand business metrics