bobby araiza
  • work
    • Amber
    • CAA Influence
    • DTLA Art Walk
    • The Proud Crowd
  • for fun
Logo_white Created with Sketch. A BE R
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AMBER

Amber lets investors purchase structured settlements via crowdfunding. Plaintiffs list structured settlements, investors purchase settlements via crowdfunding, plaintiffs are paid now and investors wait for the settlement payouts. ​
My role was working in an agile setting to research, ideate, and create a prototype. My focus was in the design and ideation, and assisting my team in the research process from surveys, user flows, to wireframes, mockups, and creating the prototype.
Role: 
UX & UI Design
​
Platform: 
Desktop
Team: 
Bobby Araiza,
Sery Lee,
Jason Te


Time:
June - August 2018
​
​
Tools:
Sketch,
Invision,
​Photoshop

Live Financially Secure

Built For Plaintiffs.

Designed for Investors.

AMBER is here.

For You.

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Research

Security and trust is crucial for Amber. Plaintiffs should feel safe inputting important court information, and investors should feel comfortable making transactions on the site. ​Starting at the base level, we looked at the legal and court process for selling settlements. We needed to see if there was a need for Amber.

KEEPING IT REAL

We had to determine what would be implemented based on our scope. This meant conducting a feature prioritization, open and closed card sort, and iterating countless ideas. ​
Incorporating this into a crowdfunding platform would be the next challenge requiring hours of iteration / ideation to create.
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Affinity Map to find out what's important to our users.

RESEARCH PROCESS


Surveys

Our survey aimed at plaintiffs allowed us to see what they found most beneficial about their settlements. Our respondents showed us why plaintiffs would choose to sell their settlements early.

Contextual Inquiries

Speaking, interviewing, and getting to know plaintiffs allowed us to get a grasp on what was most important to our users. We wanted to aim to providing what is in the best interest of our users. 

Interviews

Interviews allowed us to see the motives of both the plaintiffs and investors. This helped in understanding what universal ideologies were all connected.
View Survey

DESIGN

Testing revealed that we needed to focus on the context and affordances. Buttons needed to be clearer, navigation needed to be precise, and the interaction needed to be flawless. ​

LOW-FIDELITY


MEDIUM-FIDELITY

Our medium fidelity prototypes allowed us to resolve and refine the issues we were having with our usability tests. There were many iterations to create a pleasant experience.

DESIGN  STYLE GUIDE

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HIGH-FI PROTOTYPE

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  • work
    • Amber
    • CAA Influence
    • DTLA Art Walk
    • The Proud Crowd
  • for fun